Enlisting the assistance of industry pros, some of the biggest names in showbiz conceived and designed a line of clothing inspired by their home town of Memphis, Tennessee. With a design team headed up by the best of the best, they have created a line which includes designer jeans, graphic T-Shirts, sweaters, outerwear, and more.
We said that if we could do it our way, in a way that's authentic, we'd do it, says Justin Timberlake.
They did just that. The result is more than a nice pair of jeans, and a fancy shirt. William Rast is a lifestyle brand that defines American fashion. It overlaps the gap between casual comfort and cosmopolitan cool.