Just when you thought Christian Audigier had reached the pinnacle of edginess and success with Ed Hardy and his signature line, Christian Audigier, think again. The Godfather of couture casual wear has taken his passion for Rock and Roll, and teamed up with his idol, Johnny Halladay to create SMET. SMET is Johnny Halladay's natural born name.
The representative phrase "Born on the Street" was coined to pay homage to his roots. It is also a metaphor for the origin of all innovative ideas. With Johnny's experience and artistic influence paired with Christian's fashion mastermind, SMET has already created a niche for itself world-wide.
